Wednesday, September 3, 2008

100 wds

KINGSCLIFF CAMPUS OF TAFE 7890 GRAPHIC DESIGN FOUNDATION
5371E TWO DIMENSIONAL DESIGN

"I've never bought a record without being influenced by the cover"
Peter Maybury

"An album cover is more important than ever these day. You can download everything from the internet, but if the cover is great, theres a reason to buy it"
Nat Hunter Airside

"We should not design disc packaging as a cover but instead as a box in which sits material that supports the work of an artist . This box has several faces both inside and out, and the goal is not simply to make a beautiful image/ cover to seduce the consumer, it is to support the artists and give them a strong presence. Yes, we have to make smaller images, but nothing obliges us to remain blocked in the jewel case"
Cedric Murac designer at WA75


'I don't think there is any other item or product that offers so many design possibilities as the cd"
Stefan Alt - Salt

BRIEF 2: CD PACKAGING- WORTH 66% OF MODULE
Design a family of graphics for a music cd using 2d collage either digital or a combination of digital and hand generated
cover front, back and spine
disc label
8 page booklet

MATERIALS:
Computer graphics, Photocopies, turps release, magazines, old books, art prints, lace, net, overhead transparencies, money, correspondence, old postcards, tickets, newsprint, fabrics, tissue, tracing paper, wood, metal , fabric, rubber, Letraset, coloured plastic sheets, clear acetate etc

TECHNIQUES
die cut embossing, stitching, blind embossed, debossed, typographic die cuts, intricate die cuts, instructional illustration, screw fastenings, alternative materials, solid colour jewel case belly bands, o cards etc

THEME:
" --------------" is the name of a compilation mix cd featuring songs of a particular genre of music e.g techno, hiphop, country, ambient etc.
Typography is to be thoughtfully integrated into your design The style is up to you! No web graphics or copyrighted images can be used.

HISTORY OF MUSIC GRAPHICS:
In 1939 Alex Steinweiss a designer at Columbia Records suggested replacing standard labels with album covers with original art. Since then many designers eg Reid Miles 1950s , Hipnosis, Andy Warhol, Farrow Design, Stylorouge, Segura Inc, Tomato, Intro, Designers Republic, Peter Saville, Vaughan Oliver, Pentagram, Sagmeister and Stephen Byram have perfected and developed the medium.

SIZE AND FORMAT:
Can be variable dependant on thickness of cd case- jewel case, longcase, smart-pak, digipak, digi track, eco- pak, laser file, special retail packaging "I prefer cardboard packaging because it ages much more beautifully"
Stefan Sagmeister

"Jewel cases are an incredible phenomenon of bad design in form, function, handling, storing, material and tactile quality on a huge scale. Icannot believe they're still used in ways other than irony"
Christof Steinmann, Spezialmaterial


PROGRAMME:

7
04/09/08
brief 2 given
Research, discuss, understand, explain, analyse the requirements of the brief. show examples professional work.
homework source example for next weeks class

8
11/09/08 (Clea to take class)
5% students are to bring and show rest of class a cd which exhibits good graphic design and explain how you think the designer has achieved excellence in graphics and packaging and how they have represented the recording artist/s and their music
discuss quotes on the brief
commence thumbnailling, research

9
18/09/08
brief 1 environmental poster final critique 20%
Present final printed outcome and report due.
5 minute verbal presentation justifying approach to brief and problem with 7 minute teacher/class feedback.


10
25/09/07
submit 100 words due describing your intention. Please post on blog that has been set up cd package design or in Stacy's drop box if you don't have internet access at home and label your file.cd_100wds_yourname 5%
show examples previous students work
continue thumbnailling, research Prepare visuals. Apply a creative design process- mindmapping and research
last class term 3


11
16/10/08
first class of term 4
Prepare visuals- a dummy book. Apply a creative design process- research and thumbnailing
continue thumbnailling, research and dummy book , 5%
Prepare more visuals. Apply a creative design process- research and thumbnailing


12
23/10/08
brief 2 preliminary critique 20%
Present preliminary concepts.
5% 5 minute verbal presentation justifying approach to brief and problem with 7 minute teacher/class feedback.


13
30/10/08
Continue to develop concept, refine and commence prototype


14
06/11/08
Continue to develop concept, refine and continue prototype

15
13/11/08
Continue to develop concept, refine and continue prototype


16
20/11/08
Continue to develop concept, refine and continue prototype


17
27/11/08
brief 2 final critique 40% report due 6%
Present a fully resolved final design solution applying the techniques and media appropriate to the design brief. 5 minute verbal presentation by student appropriately illustrating final design solution and appropriate support documentation. 10 minute teacher/class feedback.


pass criteria for preliminary critique

design process identified
critical interaction with peer group carried out
concepts developed utilising techniques and media appropriate to the brief
concepts visualised
preliminary designs produced
sketch designs presented
presented on due date

pass criteria for final critique

design further developed and refined
design problem resolved.
graphic presentation methods identified
design solution presented.
philosophy of the design solution described
Application of materials and techniques
Level of resolution of design problem appropriate to design brief and client requirements
Material researched effectively
Verbal presentation should be clear and evidence of structure present
References and bibliography listed correctly
Inclusion of personal opinion/conclusion
Graphic/Visual presentation should show creativity and personal style
presented on due date


REFERENCES:BOOKS

Cd Art- Innovation in CD Packaging Design- Charlotte Rivers Rotovision ISBN 2- 88046-745-4

Techno Style Martin Pesch Marcus Weisbeck 741.66 PESC

Compact Disc Packaging and Graphics Ken Pfeirer 741.66 PFEI

Visible Music CD Jacket Graphics 741.66 VISI



REFERENCES: WEBSITES http://www.doylepartners.com/
http://www.bombshelterdesign.com
http://www.tomato.co.uk/
http://www.sagmeister.com/
http://www.thedesignersrepublic.com/
http://www.red-design.co.uk/
http://www.stylorouge.co.uk/
http://www.ziongraphics.com/
http://www.softsleeper.com/
http://www.spezialmaterial.ch/
http://www.wa75.com
http://www.multifresh.com/
https://www.genevievegauckler.com/
https://www.cappellini.it/
https://www.headsinc.com/
http://www.meatoes.com/
http://www.dischromatics.co.uk/Paper_Packaging.asp

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